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Let me lay it out, Generation X. Boomers have sucked up the easy money and are squatting in the best jobs before they retire to spend our inheritance. Our entitled Millennial kids are in the process of commercialising our online personal information and outsourcing our jobs to robots. Viral globalisation, a technological Cambrian period and the decline of Western ideals is changing the world in tectonic ways far beyond the understanding of canned-media commentators.   

Generation X has been figuring shit out, getting ahead, and getting out or stepping up.

Fortunately, in the meantime, deep in the lentil belt of a gentrified suburb near you, Generation X has been figuring shit out, getting ahead, and getting out or stepping up. Meantime is a celebration of the quiet accomplishments and untapped potential of the lesser hailed generation wedged between the famous Boomers and Millennials.  

Meantime is about un-sandwiching (well, it should be a word) Gen X from its bready confines, crammed between the hugely successful Baby Boomers – having shaped the globalising world (for fun and profit) in its idealistic image – and the much-hyped Millennials with their digital prowess and entrepreneurial instincts. Gen Xers, born mid-‘60s to early ‘80s and raised on a steady diet of MTV, bad haircuts and self-reliance, are now in their late 30s to early 50s.

We’re in the prime of our lives. We’re raising our coddled entitled children, we’re at our peak earning potential, and we’re moving into positions of power as the Boomers finally retire. 

Gen X is stepping out of the shadows and shining in all its Atari playing, acid-wash jeany, hypercolour glory. Meantime explores the things that matter to Gen X. In the Gen eXit section, we look at the changing world of work and retirement, how Gen Xers are getting ahead financially, and how we are finding new ways to break out of the Baby Boomers’ Three Stage Life (learn-earn-retire) and move more fluidly between continuous learning, creative endeavours, professional pursuits and personal growth. While Gen eXit covers financial stuff (and we will yell at you for buying a Goddamn giant twin cab 4wd when you’re supposed to be saving for a cushy retirement), it’s not about spruiking ways to earn a fuckzillion dollars through the latest foolproof property empire building scam, I mean scheme.

It’s about figuring out what you want then finding the right information to plan how you’ll get there.    

The Planet X category takes a 50,000ft view of the world, and the times Gen X finds itself in, and helps make sense of it all. We are in a period of profound transition. The US dominated unipolar order that has kept the peace since the last world war is ending. The global rules-based order and its hard-won institutions are decaying. Democracy, free trade and open, unhindered internet are under threat. In Planet X, we look at the big-wheel movements that are changing the world around us, and answer the burning question, “so what?”.

In Maslow vs Gen X, we pit Maslow’s wisdom against the Gen Xer lifestyle – and it doesn’t look good. Gen X is embarrassingly low on Maslow’s hierarchy of needs. We’re too busy to focus on higher needs. We’re busy caring for ageing Boomer parents and busy helicopter parenting our Millennials. We’re busy mid-way through our careers, paying off mortgages, saving for retirement, and trying to acquire the things of life like holidays and Christmas presents and whatever the Goddamn Joneses just bought. We are probably the busiest generation yet. No wonder there’s no time for personal growth. In Maslow vs Gen X, we get the focus off survival and back onto the things higher on Maslow’s hierarchy. Things like being building better relationships and planning a life more in line what really matters – no, not a holiday house. Your values.

Meantime is also the story of how Maggie and I finally had enough of our debt-fuelled consumerism, deteriorating work-life balance, and compounding spiritual deficit.

One day we said, “enough”.

You can read the whole story on the About Us page. Or not.

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